MSI Fa*gots *Ohhh, shots fired...*
Nahhh, I'm joking.... everybody has their good and bad experience with brands.
I myself doing just fine with ASUS and always had so.. ASUS all the way.
My suggestion to everybody who's planning to upgrade. If money is not an issue for you and your current gpu is doing just fine in latest game, then just wait for 1080 ti
As soon as 1080 ti released, price for gtx 1080 will probably gonna to go slightly down and you will have all the benchmarks and the necessary information if it's worth to upgrade or nah.